Remix Fashion: OxItaly is one of the protagonists of Zalando's new advertising campaign with A $ AP Rocky

Chosen as fashion influencer of the moment by Business of Fashion, Highsnobiety and Complex, $ AP Rocky gives an unpredictable twist to the concept of 'Remix Fashion' and inspires four top models to combine top brands with streetwear propositions. In this fashion movie with the spirit of video music, A $ AP Rocky and his team run a hotel where guest suitcases are exchanged.
Upon arrival guests stay in rooms expressing their individual style, but they realize they have the wrong valuation. A $ AP, expert in matching, encourages women to experience their looks by combining very different heads. A $ AP's music sounds like a background while he creates the mix of styles in his suite.
Jourdan Dunn, Andreea Diaconu, Kris Gottschalk and Julia Nobis have confidence in themselves and are not afraid to break the style rules to show their personality. They all say their individuality when they arrive at the A $ AP Hotel and wear the latest Zalando proposals. $ AP, known for its urban and deluxe style, spurs all women to revolutionize their look and guide the four models to discover new outfits that combine different styles.
"We are happy to collaborate again with A $ AP Rocky after his performance at Bread & Butter in Berlin. 'Remix Fashion' inspires women to combine exclusive brands and streetwear brands and A $ AP and our protagonists have created this idea. Through the intersection between fashion film and music video, we want to present our customers a new and amazing concept, "says Carsten Hendrich, VP of Brand Marketing at Zalando.
New York-based director Gordon von Steiner has directed the 'Remix Fashion' campaign. The moving image is the publishing center of the digital campaign and will also be communicated on print, OOH and other Zalando channels.




REMIX FASHION | A Zalando film feat. A$AP Rocky | Spring/Summer 2017
Welcome to the A$AP Hotel – where the fashion crowd meets to kick off the season’s new styling trend: REMIX Fashion.

Explore the full story: www.zalando.de/remix-fashion/

Watch the story unfold as hotel director, REMIX icon and musician A$AP Rocky welcomes his new guests with an unexpected treat: The wardrobes of our top models Julia Nobis, Kris Gottschalk, Jourdan Dunn and Andreea Diaconu’s are about to undergo a major creative twist, with Rocky inspiring them to REMIX the hottest styles this spring.

This spring is all about remixing favourite brands from high to low and creating your very own look.
To fuel your inspiration, Zalando presents a unique world where fashion fuses with music. Meet REMIX style icon and musician A$AP Rocky, alongside top models Julia Nobis, Kris Gottschalk, Jourdan Dunn, and Andreea Diaconu - in a remixing party unlike any the fashion world has seen before.

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